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advertising budget
| MONASH Marketing Dictionary |  Download this dictionary |
Advertising Budget
the sum allocated in a particular accounting period for expenditure on advertising; also called an Advertising Allocation or an Advertising Appropriation.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
| Dizionario inglese-italiano 1.0.012 | Download this dictionary |
ADVERTISING BUDGET
BUDGET PUBBLICITARIO
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