advertising budget

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MONASH Marketing DictionaryDieses Wörterbuch downloaden
Advertising Budget
the sum allocated in a particular accounting period for expenditure on advertising; also called an Advertising Allocation or an Advertising Appropriation.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Dizionario inglese-italiano 1.0.012Dieses Wörterbuch downloaden
ADVERTISING BUDGET
BUDGET PUBBLICITARIO


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