advertising (Brit.)
n.
act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing)
advertise (Brit.)
v.
publicise, promote, draw attention to (generally in order to sell goods or services); publicly announce; give notice, inform; (in Poker card game) bluff in order to make the bluff apparent (also advertize)
Advertising
Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include
publicity,
public relations, etc.. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet (see
Internet advertising), and billboards.
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Advertising
(p. pr. & vb. n.)
of Advertise
Webster's Revised Unabridged Dictionary (1913), edited by Noah Porter.
About
Advertising
the paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See
Promotion.
Advertising
an element of the promotional mix involving the use of paid media (see 'above-the-line' and 'below-the-line')
Advertising; Agate Line
measure of advertising space, 1/14 of an inch in depth by one column in width. Thus there are 14 agate lines to the column inch.
Advertising; Art Director
the person responsible for the graphic design and creative positioning of an advertisement or campaign; the person in charge of an agency’s production department.
Advertising; Audiovisual
pertaining to the use of recordings, videos, slides, and other media for presentation.
Advertising; Bleed
an advertisment in which part, or all of the illustration or copy runs over the usual margins out to the edge of the page.
Advertising; Broadside
refers to two facing newspaper pages in an ad.
Advertising; Greek
the gibberish or nonsense text placed in a "dummy" to signify where the copy will eventually be.
Advertising; Landscape
the shape of an ad whose width is greater than its length (or height) (see Portrait.)
Advertising; Portrait
the shape of an ad whose width is greater than its length (or height). The shape of an ad that is longer than it is wide (See also Landscape.)
Advertising; Pulsating
heavy advertising, a pause, followed by more intensive advertising, a pause, and so on.
Advertising; STET
from Latin for "let it stand." used in copy-editing and proof-reading to signify that the original copy, not the revision, should be used.
Advertising; Spot Advertising
any advertising presented in selected locales rather than on a national level.
Advertising; Spot Price
the price of unsold ad space on the day or a few days before publication or broadcast (it will be cheaper see distress advertising).
Advertising; Three-hit Theory
the theory that argues that the minimum number of ads needed is three. 1 to gain awareness, 2 to show the relevance and 3 to show the benefits of the product.
Advertising; Traffic Manager
the person in the advertising agency that is responsible for the movement of ads from conception through to formulation, appearance and payment; called progress chasers in other industries.
Advertising; flighting
the scheduling of advertising for a period of time, followed by a hiatus, then another "flight" of advertising.
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