Waitrose

Waitrose is the supermarket division of the John Lewis Partnership, with 185 branches as of August 2007. Like the partnership's department stores, Waitrose is targeted at a middle class market, emphasising quality food and customer service rather than low prices (their slogan reflects this; "Quality food, honestly priced"). Waitrose's main competitors in this market are Marks & Spencer and Sainsbury's. It currently has a 4% share of the food market, and additionally a 16 nd 10% share of the organic food and wet fish markets respectively.
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