Vertical Price Fixing
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MONASH Marketing Dictionary
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Vertical Price Fixing
agreement between producers and retailers to maintain the producers' recommended retail price; vertical price fixing is resale price maintenance, a practice now illegal in Australia. See
Price Fixing
;
Horizontal Price Fixing
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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