Vertical Marketing System

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MONASH Marketing DictionaryDownload this dictionary
Vertical Marketing System
an organised, structured and unified distribution channel system in which producer and intermediaries or middlemen (wholesalers and retailers) work closely together to facilitate the smooth flow of goods and services from producer to end-user. See Conventional Marketing System; Administered Vertical Marketing System; Contractual Vertical Marketing System; Corporate Vertical Marketing System.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Vertical Marketing System (VMS)
The integration of operators at different levels of a distribution chain.e.g.Holiday site owners, tour operators and travel agents.

Copyright © 2001, Ray Wright

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