Vertical Market

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Vertical market
A vertical market, or niche market, is a group of similar businesses and customers which engage in trade based on specific and specialized needs. Often, participants in a vertical market are very limited to a subset of a larger industry. An example of this sort of market is the market for point-of-sale terminals, which are often designed specifically for similar customers and are not available for purchase to the general public.
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MONASH Marketing DictionaryDownload this dictionary
Vertical Market
a market for a product that is used in one (or few) industries. See Horizontal Market.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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