Vertical Co-operative Advertising

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MONASH Marketing DictionaryDownload this dictionary
Vertical Co-operative Advertising
shared advertising by two or more members at different levels of a channel of distribution, each paying part of the total cost. See Co-operative Advertising; Horizontal Co-operative Advertising.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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