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A vertical market (often referred to simply as a "vertical") is a group of similar businesses and customers that engage in trade based on specific and specialized needs. Often, participants in a vertical market are very limited to a subset of a larger industry (a niche market). An example of this sort of market is the market for point-of-sale terminals, which are often designed specifically for similar customers and are not available for purchase to the general public. Vertical marketing can be witnessed at trade shows. The opposite of vertical marketing is horizontal marketing.
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[administração] mercado vertical
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a market for a product that is used in one (or few) industries. See Horizontal Market.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
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| Vertical market in English | Vertical market in Portuguese | Vertical market in German | Vertical market in Farsi
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