Vendor Analysis

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MONASH Marketing DictionaryDownload this dictionary
Vendor Analysis
the rating by a buying organisation of all possible suppliers of a product on a scale to select the most appropriate; also referred to as Vendor Rating. See Value Analysis.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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