Vampiring

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MONASH Marketing DictionaryDownload this dictionary
Vampiring
a colloquial term used in reference to a situation in which a celebrity (from the media, arts, sporting world, etc) is so dominant in an advertisement or advertising campaign that the advertiser's message tends to be diminished.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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