Value Pricing

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Value pricing
In public roads and transport, value pricing or road pricing is the practice of raising funds by charging users directly rather than via taxation.In marketing, value pricing is the practice of setting prices based on the value of a product to the customer, in contrast with other approaches such as pricing based on cost. See Pricing.
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MONASH Marketing DictionaryDownload this dictionary
Value Pricing
a pricing approach in which the selling price of a good or service is based on the company's assessment of the highest value of the product to the consumer; that is, on what the consumer is willing to pay for it. See Competition-Oriented PricingCost-Plus PricingTarget Return Pricing.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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