Value-Added Consumer Orientation

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MONASH Marketing DictionaryDownload this dictionary
Value-Added Consumer Orientation
a recognition by the company that the price consumers are prepared to pay for its product will depend on the benefits received and not just on the physical product itself.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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