VALS

The best-known psychographic segmentation is called VALS, which stands for "value and lifestyles." It was developed in the 1970s to explain changing U.S. values and lifestyles. It has since been redone to enhance its ability to predict consumer behavior. Segmentation research based on VALS is a product of SRI Consulting Business Intelligence.
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Vals is the Spanish word for waltz. In English it refers to:Vals, a style of tangoVals (Peruvian), the Peruvian Vals Criollo style of musicThere are also several places named Vals:Several places in France; traditionally refers to the commune of Vals-les-bainsVals, Ariège in the Ariège départementThe municipality of Vals, SwitzerlandVals, Austria, a town in the district of Innsbruck-Land in TyrolAs an acronym it can refer to:VALS, Values And Lifestyles
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n. valley, low area of land located between hills or mountains

n. waltz, music for a triple-time couples' dance

adv. falsely, misleadingly, deceitfully; while pretending; inaccurately; treacherously; in a counterfeit manner

adj. false, phony, counterfeit; imitation, artificial; out of tune; spiteful, vicious

n. fall, tumble; drop, descent; overthrow, defeat, downfall; trap, snare

n. waltz