Usage Rate

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MONASH Marketing DictionaryDownload this dictionary
Usage Rate
a measure of the quantity of a product consumed by a user in a given period; users may be subdivided as heavy, moderate and light. See Behaviouristic Segmentation.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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