Upside Elasticity

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MONASH Marketing DictionaryDownload this dictionary
Upside Elasticity
a term used in reference to the sensitivity of consumers to an increase in the price of a particular product; upside elasticity means that there will be a significant drop in consumer demand as prices increase. See Upside Inelasticity; Downside Elasticity; Downside Inelasticity.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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