Universality

n. state of being universal; worldliness, generalness

Universality may refer to:Universality (dynamical systems)Universality (medieval history)Universality (philosophy), meaning present in all places and all times.Universality (theory of computation)See also:UniversalUniversalism (disambiguation)Universalization
See more at Wikipedia.org...

Noun
1. the quality of being universal; existing everywhere
(synonym) catholicity
(hypernym) generality

(n.)
The quality or state of being universal; unlimited extension or application; generality; -- distinguished from particularity; as, the unversality of a proposition; the unversality of sin; the unversality of the Deluge.
  

a feature of ideas marketing that distinguishes it from other forms of marketing; universality means that ideas can be made (and, therefore, marketed) by anyone.