Undifferentiated Marketing

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MONASH Marketing Dictionary

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Undifferentiated Marketing

see Mass Marketing.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics , Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing Dictionary

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Undifferentiated Marketing

a common marketing strategy aimed at the total market without modifications for specific segments. A strategy for only the mighty few ( Coca-cola).

Copyright © 2001, Ray Wright

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