Unaided Recall Test

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Unaided Recall Test
a means of evaluating the effectiveness of a company's recent advertising; without help from the researcher, selected respondents from the target market are asked to bring to mind advertisements they have seen or heard recently. See Aided Recall Test; Recall Test.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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