USP

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USP

This article uses material from Wikipedia® and is licensed under the GNU Free Documentation License

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USP

(c) Copyright 1993 by Denis Howe

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USP
abbrev. Unique Selling Proposition.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Unique Selling Proposition (USP)
a marketing claim based upon a distinctive product feature or unique element in the marketing - mix (see gaining competitive advantage) (see unique emotional proposition).
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USP

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