UNBUNDLING

v. unwrap, remove from a package; disclose, reveal; charge a separate fee for a product and accompanying services (Computers); price products separately (rather than as a package deal)

Product bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single office suite), and in the fast food industry in which multiple items are combined into a complete meal. A bundle of products is sometimes referred to as a package deal. The strategy is most successful when: there are economies of scale in production, there are economies of scope in distribution, marginal costs of bundling are low. production set-up costs are high,customer acquisition costs are high.consumers appreciate the resulting simplification of the purchase decision and benefit from the joint performance of the combined product.
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In the context of the FCC's Computer III Inquiry, the process of separating individual tariffed offerings and services that are associated with a specific element in the CEI or ONA tariff from other tariffed basic service offerings. [After para. 158, FCC Report and Order , June 16, 1986.]

When a multinational firm unbundles its transfer of funds into separate flows for specific purposes. See: bundling.

A trend allowing creation of securities either by combining primitive  and derivative securities into one composite hybrid or by separating returns on an asset into classes.

eliminating one or more of the elements of a firm's product offering; for example, a firm selling computers might discontinue its offer of free training with each computer sold, deciding instead to charge separately for it. See Bundling.