William M. 'Trip' Hawkins III (born
December 28,
1953) is a
Silicon Valley American entrepreneur and founder of
Electronic Arts,
The 3DO Company and
Digital Chocolate. Hawkins was the Director of Strategy and Marketing at
Apple Computer in
1982 when he left to found Electronic Arts (EA), a
video game publisher. Electronic Arts had a successful run for many years under Hawkins' leadership. It was once the world's largest video game publisher.Though he remained
Chairman of the Board, Hawkins transitioned from EA in
1991 to form
3DO, a
video game console company. 3DO was formed in partnership with several other companies including EA. Upon its release in
1993, the
3DO was the most powerful video game console at the time. Unfortunately, it was also the most expensive, costing a hefty
USD$700, compared to the low $100's of other systems. Sales were poor and hopes for the system were smashed in
1994 with the arrival of the
Sony PlayStation, which beat the 3DO in power and price.
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