Trial Objective

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MONASH Marketing DictionaryDownload this dictionary
Trial Objective
one of a three possible aims or objectives (with loading objective and loyalty objective) of a consumer sales promotion; purchasers are offered incentives to try a new product. See Loading Objective; Loyalty Objective.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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