Transactional Functions

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MONASH Marketing DictionaryDownload this dictionary
Transactional Functions
one of the three kinds of functions (with facilitating functions and logistical functions) performed by intermediaries in a marketing channel; transactional functions are the activities associated with buying products and reselling them, and the risks incurred in keeping the products in stock. See Facilitating Functions; Logistical Functions.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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