Traffic Builder

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MONASH Marketing Dictionary

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Traffic Builder

the lowest-priced item in a product line. See Prestige Builder; Product Line.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics , Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing Dictionary

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Traffic Builder

a product offered below retail price to attract customers (traffic = customers).

Copyright © 2001, Ray Wright

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