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Trade Sales Promotion
| MONASH Marketing Dictionary |  Download this dictionary |
Trade Sales Promotion
an incentive offered to resellers to encourage them to buy more of a particular product and to sell it more aggressively.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
| Raynet Business | Marketing Dictionary | Download this dictionary |
Trade Sales promotion
a short-term sales promotion for the intermediary to encourage more stockholding, take in new stock, move -out old stock by giving extra discounts, competitions, sale or return etc..
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