Top-Down Approach to Sales Forecasting

Get Babylon's Translation Software! Free Download Now!
Babylon 8 - Your all-in-one solution
Award winning translation software trusted by millions. Translate from any language to any language.
View Demo


MONASH Marketing DictionaryDownload this dictionary
Top-Down Approach to Sales Forecasting
an approach to forecasting which takes the company's objectives rather than market conditions as its basis. See Bottom-Up Forecasting.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Define Top-Down Approach to Sales Forecasting

Translate Top-Down Approach to Sales Forecasting