Tie-In Arrangements

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MONASH Marketing DictionaryDownload this dictionary
Tie-In Arrangements
an arrangement in which a manufacturer sells a product to a reseller only on condition that the reseller also buys another less popular product; also called a Tying Contract. Tie-In Arrangements are usually illegal under the Trade Practices Act.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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