In
psychology, the Thurstone scale was the first formal technique for measuring an
attitude. It was developed by
Louis Leon Thurstone in
1928, as a means of measuring attitudes towards
religion. It is made up of statements about a particular issue, and each statement has a numerical value indicating how favorable or unfavorable it is judged to be. People check each of the statements to which they agree, and a
mean score is computed, indicating their attitude.
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attitude survey method; 7,9, 11 statements which cover a range of attitudes in equal intervals are shown and respondents asked to select the statement that most closely reflects their own attitude (see likert scale and semantic differential scale).
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