Third-Line Forcing

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MONASH Marketing DictionaryDownload this dictionary
Third-Line Forcing
an arrangement in which a manufacturer sells a prodcut to a reseller only on the condition that the reseller also buys another product from some other (nominated) manufacturer. Third-line forcing is usually illegal under the Trade Practices Act.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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