Texaco Star Theater, a comedy-variety show (radio, 1940-48; television, 1948-56), was one of the first hugely successful examples of
U.S. television broadcasting. Remembered best as the show that made a household name and "Mr. Television" out of
Milton Berle, the show's root was
radio---first, in the classic late-1930s version starring
Ed Wynn; then, the classic 1940-44 version, hosted by radio titan
Fred Allen; and, later, in a new version brought to
ABC (the former
NBC Blue) in the spring of 1948, before
Texaco first took it to television on
NBC that
June 8. And it would be on television that the show made its greatest
pop culture impact, if not necessarily its best artistic impact.
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