Test Marketing | English | Dictionary & Translation by Babylon

Test market

A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include:a population that is demographically similar to the proposed target market; andrelative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical.
See more at Wikipedia.org...

This article uses material from Wikipedia^® and is licensed under the GNU Free Documentation License

MONASH Marketing Dictionary

Download this dictionary

Test Marketing

see Market Testing.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics , Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing Dictionary

Download this dictionary

Test Marketing

the initial launching of a product into a small representative area for a trial period to test its marketing-mix prior to launch.

Define Test Marketing

Translate Test Marketing

| Test Marketing in Portuguese | Test Marketing in Japanese