Infomercials are television commercials that run as long as a typical
television program (roughly 28 minutes, 30 seconds). Infomercials, also known as paid programming (or teleshopping in Europe), are normally shown outside of peak hours, such as daytime or late night (usually 2:00am to 6:00am). There are many people who claim to have started the modern infomercial business. The word infomercial is a
portmanteau of the words "
information" and "
commercial". As in any other form of
advertisement, the content is a
commercial message designed to represent the viewpoints and to serve the interest of the sponsor. Infomercials are often made to closely resemble actual television programming, usually
talk shows, with minimal acknowledgement that the program is actually an advertisement.
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a form of non-store or in-home retailing in which the consumer can purchase goods and services shown on television; the purchaser telephones an order, or orders with the aid of a computer, and the products are delivered to the home. See
Home Shopping;
Non-Store Retailing.
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