Technological Environment

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MONASH Marketing DictionaryDownload this dictionary
Technological Environment
that part of the firm's external environment in which changes in technology affect the firm's marketing effort; the changing technological environment may pose threats or present opportunities.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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| Technological Environment in Dutch