Taylormade

The TaylorMade-adidas Golf Company of Carlsbad, CA is a US headquartered subsidiary of the German based adidas Group. TaylorMade was started in 1979 by Gary Adams who developed one of the greatest innovations of modern golf equipment, the metalwood. The company has continued to maintain a consistent presence at the top of golf product innovation since that time. TaylorMade was independently owned until adidas bought the company in 1997. The image and focus of the company was redirected shortly after the adidas acquisition to take over the driver market; the company succeeded in achieving this goal in late 2005 when it officially became the number 1 driver in golf. TaylorMade- adidas Golf had it's first 1 billion dollar revenue year in 2006, marking only the second time a golf brand has achieved this in industry history. The company's product range includes Taylormade woods, irons, wedges, and golf balls, as well as Rossa putters, Maxfli golf balls and adidas golf shoes and apparel. Notable Taylormade endorsed golfers include Sergio García, two time major winner John Daly, U.S. Open Champion Retief Goosen, Masters Champion Mike Weir, PGA Champion David Toms, U.S. Open Champion Corey Pavin, Sean O'Hair, Darren Clarke, Fred Funk, Scott Verplank, and Kenny Perry. Champions Tour players Lonnie Nielsen, Hale Irwin, and LPGA stars Paula Creamer and Natalie Gulbis.
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