Target Price

Target price may mean different things:The price at which a stockholder is willing to sell his/her stock.The price at which a seller projects that a buyer will buy a product. This article will attempt to expand this definition.Target price is the price at which a seller projects that a buyer will buy a product. This projection is reached by market research and calculating the cost to market of the product. In turn, the target price may be used to calculate the target cost for a product.The easiest measure of target price is to compare the product with similar products of its kind. Sometimes, these may be products sold by the competitor. If one's product is unique in the market, one must rely on market research or even entrepreneurial instincts to determine the target price.
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Used in the context of takeovers, this refers to the price at which an acquirer aims to buy a target firm. Used in the context of options, this refers to the price of the underlying security at which an option will become in-the-money. Used in the context of stocks, this refers to the price that an investor hopes a stock will reach in a certain time period.

a price which is set in order to achieve a set percentage return on investment or a certain level of profit on net sales. See Target Return Pricing.

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