Target Market

Target market is, in marketing, the market segment to which a particular product is marketed. It's often defined by age, gender, geography, and/or socio-economic grouping.Targeting strategy or targeting is the selection of the customers you wish to service. The decisions involved in targeting strategy include:which segments to targethow many products to offerwhich products to offer in which segments There are three steps to targeting:market segmentationtarget choiceproduct positioning Targeting strategy decisions are influenced by:market maturitydiversity of buyers' needs and preferencesstrength of the competition the volume of sales required for profitability Targeting can be selective (eg.: focus strategy, market specialization strategy or niche strategy), or extensive (eg.: full coverage, mass marketing, or product specialization).
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the group whose needs and wants the company wishes to satisfy.

the segment of a market at which an offer is directed (see customer profile).