T-O Technique
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MONASH Marketing Dictionary
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T-O Technique
a closing technique commonly used in retailing where one salesperson "turns over" the customer to another if he or she fails to close the sale. See
Close
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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