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Service Merchandise is an online retailer and former retailer chain of catalog showroom stores carrying fine jewelry, toys, sporting goods, and electronics that existed for 68 years (from 1934 to 2002). The company's former chairman & CEO, Raymond Zimmerman, resurrected the Service Merchandise name to create a new web store in 2004 (ServiceMerchandise.com) after buying the name and logo at an auction.
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