Selver is a chain of supermarkets and hypermarkets operating in Estonia. It is the biggest retail chain based on Estonian capital. Selver is a subsidiary of Tallinna Kaubamaja. The chain was established in 1995 with the opening of Punane Selver in the Lasnamäe district of Tallinn. Expansion outside of Tallinn began on 10 May2002 with the opening of Mai Selver in Pärnu. By the end of 2005, twenty one stores were in operation all over Estonia.
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