Segmentation Bases

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MONASH Marketing DictionaryDownload this dictionary
Segmentation Bases
the basic dimensions - geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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