Secondary Research

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Secondary research
Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments.The term is widely used in market research and in medical research. The principle methodology in medical secondary research is the systematic review, commonly using meta-analytic statistical techniques, although other methods of synthesis, like realist reviews and meta-narrative[1] reviews, have been developed in recent years.
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MONASH Marketing DictionaryDownload this dictionary
Secondary Research
the collection of marketing research data using previously published sources. See Primary Research.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Secondary Research
research already in existence; sometimes call second-hand or desk research (see primary research).

Copyright © 2001, Ray Wright

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