Secondary Packaging

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MONASH Marketing Dictionary

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Secondary Packaging

a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging; Shipping Packaging.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics , Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing Dictionary

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Secondary Packaging

a master package that contains several inner packs, which are normally the unit of sale.

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