Seasonal Forecast Adjustments
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MONASH Marketing Dictionary
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Seasonal Forecast Adjustments
the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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