Sampling Frame

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MONASH Marketing DictionaryDownload this dictionary
Sampling Frame
the source from which sampling units (respondents) are chosen in a marketing research study; commonly used sampling frames are telephone books and electoral rolls.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Sampling Frame
a term used to describe the total population from which a representative sample is taken (see universe).

Copyright © 2001, Ray Wright

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