Sales literature

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Campbell R. Harvey's Hypertextual Finance Dictionary

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Sales literature

Material written by an institution selling a product which informs potential buyers of the product and its benefits.

Copyright © 2000, Campbell R. Harvey . All Rights Reserved.

MONASH Marketing Dictionary

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Sales Literature

printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics , Monash University; edited by Mr. Don Bradmore.

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