Sales Promotion-to-Sales Ratio

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MONASH Marketing DictionaryDownload this dictionary
Sales Promotion-to-Sales Ratio
a marketing control measure used to determine whether the amount spent on sales promotion was excessive; total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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