Sales Potential

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MONASH Marketing DictionaryDownload this dictionary
Sales Potential
an organisation's expected sales of a product in a given market for a specified period; the share of the total market that a firm can reasonably expect to attain in a given time. See Market Potential.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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