Sales Effect Research
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MONASH Marketing Dictionary
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Sales Effect Research
marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. See
Advertising Effectiveness
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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