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SAMPLING FRAME
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Sampling frame
In statistics, a sampling frame is the source material or device from which a sample is drawn. It is a list of all those within a population who can be sampled, and may include individuals, households or institutions.
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| MONASH Marketing Dictionary | Download this dictionary |
Sampling Frame
the source from which sampling units (respondents) are chosen in a marketing research study; commonly used sampling frames are telephone books and electoral rolls.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
| Raynet Business | Marketing Dictionary | Download this dictionary |
Sampling Frame
a term used to describe the total population from which a representative sample is taken (see universe).
| SAMPLING FRAME in English | SAMPLING FRAME in Farsi
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