Routine Rebuy

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MONASH Marketing Dictionary

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Routine Rebuy

see Straight Rebuy.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics , Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing Dictionary

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products bought often in the past; decision making problem solving in business-to-business (see purchasing situation).

Copyright © 2001, Ray Wright

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